Bestofmedia : SEO Manager

Posté le : 1 novembre 2007 Dans la catégorie : Emploi |
Tags:Bestofmedia, Internet, search engine optimization, SEO

The Search Engine Optimization (SEO) Manager will provide expertise for new SEO initiatives. The main markets will be : Germany, US, UK and new markets in Asia (China, Taïwan).

logo Bestofmedia

Mission
Take responsibility for establishing, maintaining and communicating best practices for Search Engine Optimization (SEO) strategy. This individual will utilize their understanding of search engines and user search behavior to identify and implement improvements that will increase organic search listings and rankings. This person should be familiar with the basic Internet business models and use that knowledge to maximize traffic yield.

The SEO Manager will work with the Technical & Marketing teams in France to help in all new web projects and develop new applications.

Responsibilities

Development and execution of SEO strategy.
Reporting, analytics and management of the SEO activities for management to review
Must be proactive in making SEO suggestions and following them through to their completion as well as doing the necessary cost/benefit analytics to back up their proposals.
Optimize all site components such as : copy, page title & descriptions, site architecture, creative, landing pages, etc.
Work with detailed site analysis by reviewing statistical data regularly and optimizing poor performing areas.
Leadership and strategic direction for all aspects of SEO and online traffic building.
Research and analyze the market looking for new online partnerships opportunities and recommend appropriate actions based on research.
Research, identify and establish link partners for our sites and for internal linking strategies

Skills/Qualifications

2+ years work experience with SEO projects and data analysis ;
Good knoweldge of the UK & German online markets ;
The SEO Manager will have hands-on experience with search engine optimization projects and a proven track record of bringing in cost-effective results from the major search engines ;
Familiarity with developing, maintaining and optimizing large dynamically generated sites ;
Proficiency in SEO reporting and analytical tools ;
Familiarity with common measures of web activity such as pages, visits, uniques is a requirement ;
Knowledge of search engine algorithms and ranking strategies
Candidate must be knowledgeable with the activity of Search Engine crawlers and technologies as well as related business models.
Detail oriented, self-starting individual.
Strong communication and analytic skills.
Must have working knowledge of basic Internet technology (HTML, CSS)
Bilingual German / English mandatory. French language greatly appreciated.